Intimate to Infinite Concerts. Glasshaus Presents: Bilal, Questlove, Common...

Glasshaus Presents Partners With NOWHERE to Bring Intimate Concerts to the Masses With Interactive Livestreams.

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Challenge

‍Glasshaus, a prestigious NYC media company known for its exclusive 100-person concert series, sought to expand its reach while maintaining the intimacy of its events. They aimed to bring their live performances to a global audience and boost revenue through interactive, high-end livestreams.

Solution

‍In 2021, Glasshaus partnered with NOWHERE to transform its intimate Brooklyn studio performances into global, interactive livestream experiences. Utilizing multi-camera setups and Grammy-winning sound engineering by Marc Urselli, NOWHERE brought the exclusivity of Glasshaus Presents to the world. Notable artists like Bilal, Common, Questlove, Robert Glasper, Baby Rose, and Madison McFerrin performed for virtual audiences, creating an immersive, interactive, and intimate experiences.

Results

‍Through NOWHERE, Glasshaus extended their reach to a global fanbase. Ticket-holders not only watched the concert, but gained exclusive access to limited-edition vinyl, were able to meet and mingle with other fans. Artists dropped in from backstage to engage fans face-to-face in exclusive virtual Q&As after the concerts, elevating the global fan experience.

Key Features

• Q&A Features: Virtual Only Sessions with artists from backstage

• In World Monetization: Exclusive merchandise sales through custom frames
• Tip The Space: Donate or tip artists, venue, or causes

Impact

‍Glasshaus successfully preserved the intimacy of its concerts while building a global audience and increasing revenue streams. NOWHERE.io empowered Glasshaus to redefine the concert experience, making it immersive, interactive, and accessible to fans worldwide.