Upland Transforms Virtual Properties into Exciting Social Experiences with NOWHERE to Drive User Adoption & Engagement.
Challenge
Upland.me, a pioneering web3 platform with over 3 million players, sought to enhance user adoption and increase engagement within their mobile app.
Solution
Through the seamless integration of NOWHERE’s API, Upland transformed its platform, enabling players to meet in virtual social spaces directly linked to their properties unlocking endless social happenings from mini-games, watch parties, fashion shows, stores, town halls, theaters, racing games. Players can now show their properties, express themselves with various avatar skins, showcase their legit NFTs, and endless creativity and personal expression in their App.
Results
Integrating NOWHERE enhanced Upland’s community engagement with exciting social experiences. Upland’s thriving community can now enjoy dynamic social experiences throughout the game’s map, deepening a sense of connection between players and their virtual assets while also unlocking limitless in-world monetization opportunities in the future.
Key Features
- Immersive Social Spaces: Upland’s virtual real world map comes to live with interactive social experiences in NOWHERE
- Customization & Monetization: Ready Player Me avatar skins, custom frames, 3d object displays offer additional revenue streams for players
- Interactive Livestreams: Watch parties, race games, and live virtual experiences increase adoption
Impact
Integrating NOWHERE significantly elevated Upland’s platform, transforming it into an truly immersive metaverse application with infinite potential for social and gaming experiences. This collaboration has fostered stronger player connections and redefined the virtual real estate experience.